Dairy Joy is a private company limited by shares operating in the dairy industry by manufacturing and producing dairy products. The company has been producing “dairy joy” drinking yoghurt which comes in six flavours, Banana, Pineapple, Orange, Strawberry, Butter vanilla and Amarula. Their competitive advantage is the unique product flavours of Butter Vanilla and Amarula which no one else is producing on the market. Dairy Joy is seeking funding from the Growth Accelerator for the purchase of cup packaging machinery, working capital and marketing.