Amazing bakes is one among eleven businesses that are benefiting from the fifth cohort of the Growth Accelerator Entrepreneurship Challenge. Mwabi Msiska is a cofounder of Amazing Bakes a confectionery and beverages company situated in Zomba district.


Amazing Bakes is receiving a grant of $40,000.00 that is being used to purchase industrial equipment to improve their production processes. “Before the grant, what used to happen is that everything was done manually. So when the fruits arrived at the factory, women would get table knives and peel the fruits and then using the same knives, chop the fruits before we start the boiling.”


Other than the financial support that they are receiving from the programme, Amazing bakes is also receiving technical support that helps them identify gaps in their businesses and possible ways of closing those gaps in order to scale up the business. “Before the trainings our business was almost not structured at all. We were just running things in an ad hoc fashion. But with the trainings we’ve received so far, we have are now able to structure our team in order to improve accountability as well as to foster the anticipated growth.”


The Growth Accelerator Entrepreneurship challenge supports high-growth post-revenue entrepreneurs with co-financing of up to $40,000.00, mentorship, and technical assistance to help them grow and scale. The program is run by MHub in partnership with GrowthAfrica – Growth Frontiers, with support from UNDP Malawi, #KFW, and the #RoyalNorwegianEmbassy